A brilliantly designed website is one of the key features which companies need to consider while they look for a way to attract their customers. If you think that that’s enough to win over the customers, you are wrong.
Dealing with the customers is one of the biggest tasks that a company has to perform to make a name for itself in the market. And customer loyalty doesn’t come easy as it is very much not a choice but a must-have feature that companies need to incorporate.
Getting the problems of the customers solved in the first attempt and that too in minimum time is what every customer looks forward to. Apart from a perfect social media and web presence, customers need to get their problems resolved no matter what the medium is.
Let me offer you 3 distinct features as how businesses in the modern era need to apply in terms of latest technology and tools to get to their goal.
1. Use of Blockchain Technology in Customer Support
Cryptocurrency is in itself is not a magic wand that make things great for a company. It is the treatment of the cryptocurrency that can make things interesting for a company. We all know that major tech companies in the world like Facebook are launching their own cryptocurrencies.
But don’t think of this as just a form of payment like Bitcoin. There are other applications too so that the whole process can be transparent and without any hiccups.
Smart contracts are what will be the future as it is a way for machines to enforce contracts and payments. And without human involvement is where things get interesting. Imagine such a world where technology and concerned process can make a customer’s experience really easy. Delivering the goods in the form of blockchain and apt use of cryptocurrency is the way to go.
2. Data-Driven Customer Support
There are many aspects related to web design and development that can make businesses look for alternatives. As vaguely discussed at the start of the blog, there are many things related to it that are critical for the success of any business.
It is obvious that if you are based in Qatar or any other city, you will look for a company offering you web design in qatar to develop a dream portal for you. But is this everything you need in this concern? Surely not, so let us analyze what further is needed.
There is a strong influx of valuable data that is in constant circulation in the customer support departments of any company. It is the use of technology to get the most out of this data is what can make a company interact with their current and potential customers in the best possible manner.
And this is surely not for the big companies in the market. Startups and SMEs also need to think seriously about this for making data work for them.
The marketing and sales department can drive the customer support aptly if they know that the data they have can help them reach the pinnacle of sales and profit. So new technology is not just needed for revamping a process, it can also offer customer support of the highest quality for optimal results.
3. Role of Social Media in Customer Service
When we think of websites as a medium to attract potential customers, same importance must be given to social media websites and apps. If I say to you that social media platforms have all the potential to become the standard customer service tool in the future, most of you would agree. And in some cases, it has already become.
Facebook messenger and Instagram are two very good examples as they both now cater to customers in large numbers. Companies now fear the backlash on social media about a product or service can harm their reputation very much. It is akin to a two-edged sword; if on the one hand, social media is in favor of companies, it can harm them as well.
Therefore, companies need to handle their social media accounts in a way so that it can act as a customer support portal as well. With changing times, companies need to act fact in this concern or else they will be left far behind in the race