It does not matter whether you are new in the world of Digital Marketing or a seasoned marketing leader. Without a proper marketing strategy, you’ll eventually lose the battle.

5 Digital Marketing Roles: Your Team Needs for Scalable Success in 2020

To find a better result in this field, you always need to assess your marketing strategy. While you always need to focus on your yearly progress reports don’t neglect to explore the new scopes and ways that might have a better way for your marketing team.

After a year of constant struggle and surviving in the tough competition market, finding yourself at the same place for the next year again can be very disheartening. To defend your progress and accomplish more you always need to focus on refreshing your content team.

In a field as competitive as this, try to make sure that you can get the best talents on boards for you successfully before your competitor beats you on this. Depending on your company’s width, growth and maturity you need to decide if you are to collaborate a group of people for digital marketing or you want to shove all the responsibilities upon just a few workers.

5 Digital Marketing Roles

Here, we are listing five Digital Marketing Roles you will like to cover to achieve scalable success in this coming year. (Remember your website must be well optimized for that you can hire best digital marketing company).

5 Digital Marketing Roles: Your Team Needs for Scalable Success in 2020

Director of Content Marketing aka Chief Content Officer (COO)

Director of Content Marketing also known as Chief Content Officer is not a C-Suit position but they are the ones leading the marketing efforts.

Director must be responsible for the entire digital and content marketing mission statement. Just as every silo (search, email, PR, etc.) starts creating and curating the contents, it is a CCO’s (Chief Content Officer) responsibility to assure the consistency and relevancy of the story to the readers.

At the same time, it is a CCO’s job to determine how the stories interpret into results that direct the organizer’s business issues such as, promoting sales, saving costs, and increasing the number of loyal customers.

Content Strategy Director

Based on the complexity and size of a company, this post often granted to be of the same importance as the Director of content marketing. This job role and its responsibility can be split into the front-end and back-end set of responsibilities.

In the case of the front-end, this director can lead the personal development as well as UI/UX kind of customer experience. A Content Strategy Director may lead or assist the development of business requirements for content management technologies.

Similarly, for back-end purposes, a content strategy director is responsible for the functional flow of content throughout the business. Their job is to look at the content structure and thus, review metadata strategies and the taxonomies. They also are to review the workflow approaches and governance to make sure that the content is running smoothly through management and optimization. They are also responsible for the content strategy, Content audits, SEO strategy, inventories and scalability of the following project.

Content Traffic, Project and Planning Manager

This is hand down, one of the most important roles in a Digital Marketing team. This role exemplifies the balance played by content marketing against traditional content creation needs.

This role is a typical managing editor from a media owner perspective that focuses on the everyday operations of the editorial platform.

There are times, we find planning manager also being responsible for balancing and managing the production flow from both of owned media or proactive editorial creation, and merchandised flow also known as reactive editorial creation.

A planning manager also is the one to improve content processes and to implement the solutions to make sure about the efficiency of the functioning team. At the same time, it is his job to ensure quality and compliance with legal and other regulatory needs.

5 Digital Marketing Roles: Your Team Needs for Scalable Success in 2020

Audience Development Manager or, Creative Director, Format Specialist

This job role has evolved a lot in the last few years.

Given the increasing importance of this job role, it can be differentiated in two different job roles such as external communication and internal communication.

An Audience Development Manager is the one entitled to the paid and earned efforts top draw the consumers towards both owned media and marketing-oriented experiences. For marketing-oriented experiences, an audience development manager often serves as a liaison between content marketing and other initiatives. This ensures the internal activation and participation of the different marketing constituencies.

Influencer Wrangler or, Subject Matter Expert Manager, Influencer Outreach

The job role of an Influencer Wrangler or Subject Matter Expert Manager traditionally goes within PR or Corporate Communication. This role has an important part to play in the content strategy. A Subject Matter Expert is a recruiter, manager, and wrangler of the influencers in the content marketing process.

They have to maintain the relationship between an external and internal influencer who may render content, serve interviewed guests and helps to promote the content marketing efforts to the business.


Due to the overlapping of the mentioned role, most of the companies avoid appointing full-time employees for each role. Instead, they fill all these gaping with other beneficial ways. In most of the cases, the companies mention these positions as the counterpart of other aspect jobs to support their business.

In most cases, these roles are handled by traditional marketing, technology, and operational professionals.

In cases, we might see the role of a technical content manager being shared with the job role of the IT department.

In this period, all digital marketing companies want to create content that moves their agency forward in the race. Bu to attain the desired result you always need to be attentive on the details.

To gain the desired position, your agency needs to keep your company scalable and have to maintain a cohesive team.

If you can build a successful and well-equipped team, you can easily pay your attention to other valuable and important aspects such as building a healthy and loyal relationship with your customers. With the help of loyal customers, you can easily expand your in-house capabilities to keep your agency moving forward in the race.