Digital marketing is the culmination of all marketing efforts that utilize an electronic device or the internet. Businesses utilize digital channels like search engines, social media, email, and websites to get in touch with potential customers.

Some common digital marketing tactics and the channels are listed below:

Search Engine Optimization (SEO)
In this process, the optimization of your website to “rank” higher in search engine results pages is done to increase the amount of organic (or free) traffic received by the website. The channels that get benefit from SEO include websites, infographic, and blogs.

Search Engine Optimization - Digital Marketing

Content Marketing
In this category, the creation and promotion of content assets are done. It plays an important role in generating brand awareness, traffic growth, lead generation, and customers. The channels in your content marketing strategy include blog posts, E-books, whitepapers, infographic, online brochures and look books.

Digital Marketing – A Brief Introduction 1

Social Media Marketing
This practice is performed to promote your brand and content on social media channels for increasing brand awareness, Increase Website Visitors, and generating leads for your business. The channels that can be utilized in social media marketing include Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more.

Social Media Marketing - Digital Marketing

Pay-Per-Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time when your ad is clicked. Google AdWords is one of the common types of PPC. Other channels where you can use PPC include, paid ads on Facebook, promoted tweets on Twitter, and sponsored messages on LinkedIn.

Pay-Per-Click - Digital Marketing

Affiliate Marketing
This is performance-based advertising where you receive a commission for promoting other person hosting video via YouTube Partner Program.

Affiliate marketing channels include social media post scheduling, contact list updating, lead-nurturing workflows, and campaign tracking and reporting.

Affiliate Marketing - Digital Marketing

Native Advertising
Native advertising is related to advertisements that are primarily content driven and featured on a platform along with non-paid content. For instance, Facebook advertising and Instagram advertising.

Native Advertising - Digital Marketing

Marketing Automation
Marketing automation refers to the software that is used to automate your basic marketing operations. Many marketing departments can automate repetitive tasks that they used to do manually.

Marketing Automation - Digital Marketing

Email Marketing
Email marketing is a way of communication with your audiences. Email is used to promote content, discounts, events, and direct people toward the business website. The types of emails included in email marketing campaign include blog subscription newsletters, follow-up emails to website visitors who previously downloaded something, customer welcome emails, holiday promotions, tips or similar series of email for customers.

Online PR
Online PR is a practice of securing earned online coverage through digital publications, blogs, and other content-based websites. The channels you can use to increase your PR efforts include reporter outreach via social media, company engaging online reviews, and engaging comments on your personal website/blog.

Inbound Marketing
Inbound marketing refers to the “full-funnel” approach for attracting, engaging, and delighting customers with the help of online content.

You can use every digital marketing tactic listed above to benefit your business, Let us know in the comment section which tactic or channel you will use to uplift your business.