Microsoft Edge browser is the new addition to expand the competition among the browsers. It will help you to block ads that are too intrusive. This is a new sign that browsers have started competing to make the web a better place even if your businesses might not like it. It is an important development for Microsoft’s new Chromium-based Edge. It is an overhauled app now available for Windows, MacOS, Android, and iOS that are based on Google’s open-source browser technology.

According to Kyle Pflug, Edge project manager in an interview to Reddit said that “We’re a member of the Coalition for Better Ads. As a feature of that we intend to begin upholding these benchmarks by blocking promotions on destinations which don’t consent to CBA rules naturally,”, The rules block advertisements that are excessively meddlesome or diverting yet doesn’t take care of a different expense of advertisements, following innovation that can attack your security.

The Edge is moving to follow the approach for ad blocking that Google Chrome began in 2018. Edge will go a step ahead though: Microsoft previewed an Edge privacy control that you can use to block advertisers and publishers from tracking you across the web. This will be offering three levels of tracking constraints, unrestricted, balanced and strict.

Those days are gone when browsers would do whatever website programmers told them to. In addition to this, they are blocking ads, blocking ad trackers, and blocking sneakier website code that is mining cryptocurrency to make somebody else money or fingerprints your browser for surreptitious tracking.

The latest addition will comes with faster page loading and better privacy — and now browsers have started to compete on these features. Free, ad-supported websites may not like it, but it is becoming a routine thing now

Trajectory toward Ad and Tracker Blocking

The Brave browser will be blocking all ads and trackers by default today, The Safari blocks trackers are working with an approach called Intelligent Tracking Prevention whereas the Mozilla just enabled tracker blocking by default in Firefox. Moving on the Chrome has taken some measures to curtail the cookies that can be used to track your online presences.

According to the statement of Pflug,”For most users, we find that extensions (combined with strong defaults around tracking prevention) are the best option here because you can choose from an assortment of encounters and defaults, yet we totally need to get notification from you on the off chance that you figure this ought to be inherent,”

Microsoft didn’t respond to a request for their comments. We will see in the near future what will be new in stores for the consumers.