SEO is a powerful tool to improve your ranking on the search engine result pages. There is a lot of information available on the internet and there are many tactics that you need to understand when you are going to learn the skills. However, if you are not aware, we are here to help you out.
Following are the nine tips for those who are just going to start the SEO:
1. Optimizing your Website for Mobile Devices
Mobile optimization is very important when you want to start your SEO. You should start testing your website’s performance and your website should load fast across all devices.
If there is any delay in loading your website, then you are going to miss the opportunity for engaging with a new visitor.
2. Write for Humans and Optimize for Search Engines
It is important to note that successful SEO strategy will not ignore the human element when you are optimizing a site. We are not going to pick the good keywords for improving your site’s rankings. The main purpose here is to find the right keywords that your audience will use to make content engaging.
Creating good content is not enough if you are not having people to read. Due to this, you want to optimize your content for reaching higher in the SERPs. Contrarily, the quality of your content and the relevancy will help you to increase your search traffic. You need to find a right balance between quality content and search optimization for satisfactory results.
3. Find Out What Users Are Searching
We try to assume that which keywords are going to perform better in comparison to other. Remember that keyword testing is a good idea but SEO nowadays is now more focused on understanding the user’s search intent. If you are just finding the effective keywords that will lead traffic to your site, then that will not be enough.
4. Learn Significant Ranking Factors
It is useful to dedicate some time every month to know about the latest SEO updates. One of the great starting point is to read more about all the ranking factors that are affecting your position in search engines.
5. Don’t Forget UX
User experience is one of the important elements in SEO for years. As Google is evolving so search results are becoming more personalized and your goal should be to offer the best experience to the users.
If you are not having appealing UX, then it will be difficult for the user to read your content and to navigate across your website.
6. Analyze Existing Search Traffic
If you are not sure how to get started, then you need to have a closer look at the current search traffic. You need to figure out the best-performing pages. You should check what keywords are most searched and then you should create content around it. Furthermore, try to update your content that have received comments and shared on various platform.
7. Stay Updated About New Trends
If you are planning to master SEO, then you need to follow the latest trends and the algorithm updates. If you are not going to follow the trends, then this will affect your tactics. With every new skill, it is useful to keep reading and stay informed about recent changes.
8. Analyze Link Between Social Media and SEO
Note that social signals are not among the ranking factors, but it is still useful for understand how your social presence is going to affect your search results.
On the other hand, social networks are becoming search engines because people are looking for an answer to their questions. Platforms like YouTube and Pinterest have become popular visual search engines. Furthermore, Twitter and Facebook help you to find information about a person or a news event.
9. Understand How Voice Search Operate
Voice search is the biggest trend to shape SEO in 2019 and 2020. We are already seeing a growing adoption rate and consumers are expected to use voice commands in 2019 and in 2020 the number will be increased.
Hope these nine SEO tips will help you to improve your search engine ranking. Let us know your thoughts.