Marketing is the backbone of your business. Without it, you are not able to reach your desired audience. If any business wants to succeed, then it is important for the person to pick the right marketing strategy for its business. There are various means of marketing that include video marketing, social media marketing, email marketing, and much more. Business picks one type of use two or more according to the nature of their business. But in this blog, we are going to discuss email marketing.
What is Email Marketing?
Let’s start the discussion with the meaning. In simple words, it is the use of email for promoting products and/or services. A better email marketing definition can be the usage of email for developing relationships with potential customers/clients. It is similar to the direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
Most of the spam emails we all get that are mostly the deals offered by the brand are the example of email marketing. But it is a worst-case scenario as well. It is important to note that someone somewhere buys an email list and send an email. It is only annoying the people nothing else. But if we see a brighter side of the picture, the email marketing enables businesses to keep their customers informed about their upcoming deals, offers, discounts, and more as part of their marketing campaign.
Go for Personalized Email Marketing
Note that the particular groups of customers are targeted or even individuals. Special deals are offered to the customers on merchandise or services on the customer’s birthday. This is one of the examples of email marketing personalization. Furthermore, a restaurant might send an email to customers on their birthday that offers 50% off any entrée. Email marketing is going to help a business develop and maintain a relationship with its customers over the passage of time that results in increased sales and increased customer loyalty.
One of the best practices of email marketing includes your own email list instead of buying an email list and making participation in your email list opt-in as compared to the opt-out (using permission-based email marketing). Remember that the email should also be optimized for mobile usage as half of the emails are opened on mobile devices according to the latest statistics.
Benefits of Email Marketing
Email marketing is having two big advantages. One is the price and the other is ease. There is no doubt that emailing is an inexpensive way to advertise your company and its products or services in comparison to many other types of marketing. It is also extremely easy to set up and track an email marketing campaign that can help the business to grow. Email marketing is the best for small businesses.
Furthermore, newsletters will be sent to the email list that you have built from the people who provided the necessary information on your website. For instance, providing these potential customers news updates about your company, upcoming events, and special offers. Business can also send a reminder that your business exists and it’s time for another visit.
Email Marketing Is Relevant
Email marketing is still relevant. To convince yourself, below are some of the statistics:
1-94% of Internet users will be using the email, while only 61% use social media.
2-75% of adult online users say email marketing over other marketing methods.
3-the “opt-in” feature of email allows marketing by consent
4-Email marketing enables targeting by demographics (age, income, etc.)
5-Email messages have a wider range of formatting possibilities in comparison to the social media messages
6-Email provide more reporting and analytics capability that include click-through rates, bounce rates, open rates, and conversions
Moving on, one of the great advantages of email over social media is that prospects and customers can see an email quickly in comparison to social media. By posting something doesn’t mean that everyone will be able to see your message. Remember that your post may not show up in your targets’ social media streams. However, an email will be in the inbox until it is read or deleted.
In an ideal case scenario, email marketing should go hand-in-hand with social media. By adding social media “Like” or “Share” buttons on your marketing emails provide you an additional way for customers to connect with your brand. In your emails, you can add snippets of positive reviews from social media fans that can be included or you can add social media postings for encouraging fans to subscribe to your email newsletters.
If you are doing email marketing in the right way, then this will increase your income. It is a great way to get people to visit or revisit your website or blog. More traffic usually equals more income.
Tips for Email Marketing
Some helpful tips regarding email marketing are as follows:
1-It is better to build your own list. It is already mentioned but buying email lists is a waste of time. If you do this, then your email simply goes to the spam box.
2- Stick to the rules of the CAN-SPAM Act. These rules will be having a non-deceptive subject line, a method of unsubscribing, your name and address at the end of the emails.
3-Never just send out ads to buy all the time. Utilize your emails to build rapport with customers by sharing your expertise, provide them tips and insights that will be valuable. Share the information that allows them to know more about you and your company if it is interesting.
4-Treat your list properly. Remember that the people you are using email to communicate have trusted you with their email and name. So, they deserve your respect. Similar to the way, as you deserve a chance to convert them from customers to fans.
5- It is important to stick to a schedule if you are sending the newsletter. Sending emails on a regular day or days will allow your subscribers to know what and when to expect from you.
This was brief on email marketing. If you haven’t implemented this strategy in your marketing campaign, then you should do it now. It will help you to increase your revenue and sales.